Town of Telluride Image w/ McCluhan Quote

Advertising on Mountain Chill® (KRKQ 95.5 FM)

Mountain Chill® isn’t for every business — and that’s intentional.

We work best with businesses that value atmosphere, longevity, and alignment over urgency. Many of our local partners didn’t come to us looking for “radio ads.” They came because the sound already matched their space, their customers, and their values, and they stayed because it worked.

If this resonates, a conversation is the right place to start.


How Partnerships Work

We keep things simple and human.

Most partnerships include thoughtful scriptwriting, professional voice recording, and light social amplification, handled in a way that feels natural, not promotional. We don’t rush messages, and we don’t crowd the dial. Fewer spots. Better fit.

Some partners choose to align with a specific program or time of day, creating a deeper association with the mood and rituals of that hour.

Inventory is intentionally limited, and we revisit it only a few times a year.


Why Telluride Matters

The Telluride region is a world-class destination with a rich cultural history living in an evolving present. While rooted here, the rhythm of this place extends well beyond Colorado, influencing where people travel, shop, gather, and spend their time.

Mountain Chill reaches locals, seasonal residents, second-home owners, and visitors across Telluride and the surrounding region.

The Mountain Chill® signal reaches locals, seasonal residents, second-home owners, and visitors who are tuned in not just to where they are, but to how they want to feel while they’re here. They don’t just listen. They show up. They attend, they travel, they dine, they support.

This isn’t mass reach.
It’s meaningful reach.
Radio station local coverage area near Telluride. class="img-responsive" style="max-width: 90%;" alt="Radio station local coverage area near Telluride.">

KRKQ - Primary Service Contour - Class A - via FCC.gov

Reliable FM coverage across Telluride, Mountain Village, and the surrounding region.


Why Mountain Chill® Works

Since launching KRKQ 95.5 FM in 2011, Mountain Chill® has grown into a globally recognized independent radio brand that is rooted in the San Juans, but framed by a wider horizon.

Our programming focuses on contemporary, downtempo, and global sounds that reward listening and invite presence. Our audience doesn’t stumble onto us. They choose us and they stay.

  • Independent & Locally Owned
    Family-owned and operated by brothers Eric & Ethan Funk since day one.
  • A Different Kind of Top Station
    Consistently strong engagement locally and globally, supported by TuneIn data and long listener dwell time.
  • Powered by 100% Renewable Energy
    A platform aligned with businesses thinking beyond the short term.

Curious?

We don’t do hard sells, and we don’t fit everyone. If you’re curious whether Mountain Chill® is a good match for your business, reach out. The conversation will tell us both what we need to know.

Sponsorship inventory opens selectively throughout the year. If something is available, we’re always glad to explore it.

Start a Conversation

Trusted by Local Partners

Local organizations who trust Mountain Chill® to reach their audience.

...and many more.


Regional Listening Snapshot

Data from TuneIn

Grand Junction / Montrose / Telluride Market
Updated February 2026

Station Frequency Community Format Favorites
KNZZ 1100 AM Grand Junction Conservative Talk 52.8K
KRKQ Mountain Chill® 95.5 FM Mountain Village Chill Vibes 16.0K
KMGJ - Magic 93 93.1 FM Grand Junction Hit Radio 10.4K
KOTO 91.7 FM Telluride Public / Community 10.3K
KSTR - K-Star 96.1 FM Montrose Classic Rock 8.7K